Apple TV Hardware

Can’t Apple TV auto play episodes?

One of the fundamentals to binge watching is the ability to move seamlessly from one episode to the next without struggling to find the remote, select the next episode, and agree with the Apple TV device that I do, indeed, wish to watch the next episode in the series of episodes I just paid a remarkable amount of money for.

I understand brand loyalty, but has anyone at Apple ever tried Netflix? Or even Hulu? They have this model down pretty well. So why, when I seach “Apple discussions” for “can Apple TV auto play my tv episode purchases?” do I find a sad litany of confusing and unresolved answers dating back to 2011? And still, today, I ask… can Apple TV auto play the episodes of tv series I purchase from it? I would really enjoy it if that were possible. Thank you for your help.

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