iPhone XR accounted for about 60% of all sold iPhone. Thanks to this, Apple managed to sell larger smartphones than Samsung.
On the one hand, this is good, because consumers choose the latest model. However, this is bad for the average selling price. It is on this indicator that Apple relies when it talks about the success of the iPhone. In the first quarter of 2019, the average sale price was 800, which is lower than in the previous quarter.
iPhone XS Max took second place in sales. Customers who want to get the flagship iPhone purchase it more often than the XS.
CIRP also provided service usage statistics. Among iPhone owners in the United States, 48% pay for an additional place in iCloud, 21% subscribe to Apple Music, and 13% continue to buy music on iTunes.
At the end of last year, amid news of poor sales of the iPhone XR Apple shares plummeted. The company claimed that the smartphone is in great demand. At the same time, Apple launched a trade-in and intrusive advertising on the App Store. [9to5Mac]